Brand

The primitive, the ramps, the scale.

Everything here is a quantity inside an allowance. The drawing that says so is the system.
Primitive — the dimension callout
Machine Core Systems

The name carries its own callout — the measured span applied to the thing that does the measuring.

20 — 200 kW
764,656 B
2 — 35 °C

A grid connection, an embedded heap and an operating range are the same drawing at eleven orders of magnitude. Extension lines stand off the object and overrun the dimension line; the dimension line is broken by its own value.

Colour — copper

Authored in OKLCH so the ramp is perceptually even and the hue can rotate along it — red-brown in the shadows, gold in the highlights, the way oxidised metal behaves. Step 800 is the brand step.

200
300
400
500
600
700
800
900
1000
1100
1200
1300

Neutrals are hue 255 at chroma 0.009, decaying to 0.0001. Dark surfaces read cool; light surfaces read pure.

Semantic layer

Surfaces mirror between themes. Content does not — the accent sits at step 500 on light and 800 on dark so it holds contrast both ways. Strokes stay at 800 in both.

Token · light · dark
--surface-defaultneutral-1300 · neutral-0
--surface-raiseneutral-1200 · neutral-50
--content-raiseneutral-0 · neutral-900
--content-defaultneutral-300 · neutral-800
--content-secondaryneutral-500 · neutral-700
--content-tertiaryneutral-600 · neutral-600
--stroke-defaultneutral-900 · neutral-300
--content-accentcopper-500 · copper-800
--surface-accentcopper-1200 · copper-200
--stroke-accentcopper-800 · copper-800
Type — Geist Sans and Geist Mono

Weight 400 and 500 only. A heading is large, never heavy. Tracking inverts across the range — loose at caption sizes, through zero at 25 px, tight at display, where leading goes negative.

h-display · 65 / 58.5 · −0.025em

Twenty to two hundred kilowatts.

t-lg · 16 / 26 · +0.021em

Instrumentation is not an option line. Power, thermal and utilisation telemetry is present on every system, exposed through a standard interface, and mapped to the indicators the European Union asks facilities to report.

m-xs · 11 · uppercase · +0.04em · faintest tier
Infrastructure — Measurement
m-num · tabular figures · no ligatures · tracking 0

122,832 BTU/hr · 2 × 100GbE · 208–240V

Scale · size · tracking
h-display36 → 52 → 65 px · −0.013 → −0.021 → −0.025em
h-xl25 → 36 → 52 px · 0 → −0.013 → −0.021em
h-lg18 → 25 → 36 px · +0.014 → 0 → −0.013em
h-md16 → 18 → 25 px · +0.021 → +0.014 → 0em
t-xl18 px · +0.014em
t-lg16 px · +0.021em
t-md14 px · +0.030em
t-sm12 px · +0.042em
Shape
Radius2 px, everywhere
Elevation1 px ring at 5 – 8 % alpha, never a blur
RulesHairline, top of group only
Grid12 column · max 1280 px · 24 → 40 px gutter
Section rhythmpy-20 lg:py-28, separated by a rule
NumeralsTabular, so columns align
Units× not x · en dash for ranges · thousands separated2 × 100GbE · 208–240V · 122,832 BTU/hr
Voice

Lead with the technical fact. Describe what is.

No superlatives. Numbers carry their conditions — the workload, the standard, the measurement point, the date. Regulatory statements carry their source. Sentences are declarative; the reader is an engineer with a constraint, not an audience to be persuaded.

Confidence is part of the voice. Hedging, qualifying and apologising for maturity are as much a failure of the register as hyperbole is.